The New Fusion Fitness DVD: Created With Passion, Inspiring Women
I have said many times on my blog:
I love people that
a) get over their fear
b) to follow their passion
c) which helps and inspires others
I venture to guess that most of the people reading this post are not pursuing the heart’s desire. Usually the excuses are centered around time, security, failure, and risk. But all are about FEAR. The fear of failure. The fear of the unknown.
When you let go of the fear, magic happens
I sat down to interview Darby Brender, founder of Fusion Fitness, and was struck by her passion and energy. Just like us, she had a dream. Her passion was to open her own boutique fitness studio in a time when big box fitness centers dominated the scene. For years, Darby had designed and followed her own workouts, blending high energy moves with poses from yoga and pilates. She would even hold her own “classes” for people on vacation to help scratch her passion itch. She knew the kinds of classes she wanted to take, and there was nothing out there like them.
Finally, in 2008, with a one-year-old daughter and still being relatively new to Kansas City, 28-year-old Darby took the plunge with friend and partner, Shandy Rooney. The two of them worked tirelessly on innovative workout routines, performing them over and over for each other until they were flawless. After finding the perfect spot in Overland Park, Kansas, the two invested their own money and opened the doors on May 5th.
Just four years later, and Fusion Fitness is THE fitness studio in Kansas City. If you see a good body walking around town, Darby probably had something to do with it. Her classes are intense, results-oriented, and FUN. As she says,
If you want to see a transformation, you have to work hard. I want my clients to see results and strive to give them the best work-outs I can. I am constantly changing the routines so the body doesn’t plateau from getting used to it. I always want to keep Fusion Fitness cutting-edge.”
Something special is going on over there, that’s for sure, because classes are packed and they studio has already had to expand twice. Business is booming and it has been virtually all by word of mouth.
That is what happens when you follow your dreams.
The Universe conspires to assist you along the way. And your passion is contagious…better than any magazine add money could by.
After taking over the business when her partner moved, she went right back into innovating. Her next dream was an exercise video. Not just another exercise video…something that has not been done before. Where you feel like you are actually in the classroom. Clients across the country wanted to be able to take her classes anywhere they went.
Darby says deciding to make the video was
One of the scariest things I have done. Much scarier than opening the studio. I really had to work through that fear and ask my supporters to help me keep on track
The project had a huge time committment and much greater financial risk. But, she followed her dream, got over the fear, and went for it.
As with any intention you put out there, if you focus on it, things start falling into place. Darby serendipitously realized a client had a film production company and would be able to produce the video, a friend hooked her up with the perfect music producer, and actual Fusion Fitness customers agreed to star in it. The results are magical.
The first 500 videos have already flown off the shelves, and you can see why…
Not only is this exercise video amazing enough to go crazy viral, I venture to guess it won’t be the last one you’ll see from Darby. She has “trainer to the stars” quality, and that, coupled with her passion, is contagious. She is truly a special spirit who wants nothing more than to help women’s health.
When you follow your heart’s desire, success is inevitable
Check out her website and blog, and if you want a reall a$$-kicking, treat yourself to her video! (disclaimer: every time I have taken her class, I can barely move for 2 days. You won’t be disappointed!)
Start following your dreams, readers! And while you are, let Fusion Fitness get you into shape!